Privacy Policy
Introduction
UKBestBuys (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website www.ukbestbuys.co.uk or purchase our products.
Information We Collect
We may collect and process the following data about you:
Information You Provide to Us
- Personal Identification Information: Name, address, email address, phone number.
- Payment Information: Credit/debit card details, billing address.
- Account Information: Username, password, purchase history, preferences.
- Communication Data: Messages sent through our website, customer service interactions.
Information We Collect Automatically
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
- Usage Data: Information about how you use our website, products, and services.
Information from Third Parties
We may receive information about you from third parties such as payment processors, delivery services, and marketing partners.
How We Use Your Information
We use your information for the following purposes:
- To Provide and Improve Our Services: Processing orders, managing accounts, and providing customer support.
- To Process Payments: Handling payments and refunds, preventing fraud.
- To Communicate with You: Sending order confirmations, updates, and marketing communications (if you have opted in).
- To Analyse and Improve Our Website: Monitoring usage and improving our website, products, and services.
- To Comply with Legal Obligations: Meeting our legal and regulatory requirements.
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Performance of a Contract: To fulfil our contractual obligations to you (e.g., processing your orders).
- Consent: When you have given us explicit consent to process your data (e.g., for marketing communications).
- Legitimate Interests: For our legitimate business purposes (e.g., improving our services).
- Legal Obligation: To comply with legal requirements (e.g., tax and accounting obligations).
Sharing Your Information
We may share your personal data with:
- Service Providers: Companies that provide services on our behalf (e.g., payment processing, delivery services).
- Business Partners: Partners we collaborate with for promotions and special offers (with your consent).
- Legal and Regulatory Authorities: When required to comply with legal obligations.
Cookies
What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.
How We Use Cookies
We use cookies to:
- Enhance Your Experience: Improve website functionality and user experience.
- Analyse Usage: Understand how our website is used and improve its performance.
- Marketing: Provide personalized content and advertising tailored to your interests.
Types of Cookies We Use
- Essential Cookies: These are necessary for the website to function properly. They enable core functionalities such as security, network management, and accessibility.
- Analytical/Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often.
- Functionality Cookies: These cookies allow the website to remember choices you make (e.g., your username, language, or region) and provide enhanced features.
- Targeting/Advertising Cookies: These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
Managing Cookies
You can manage your cookie preferences through your browser settings. Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse cookies or delete specific cookies. However, if you choose to disable cookies, some features of our website may not function properly.
Third-Party Cookies
Some cookies may be set by third parties when you visit our website. These third parties may include advertising networks and providers of external services like web traffic analysis services. We do not control these third-party cookies and recommend that you check the third parties’ privacy policies for more information about their use of cookies.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
Data Retention
We will retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including for legal, accounting, or reporting requirements.
Your Rights
You have the following rights regarding your personal data:
- Access: Request access to your personal data.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal data.
- Restriction: Request restriction of processing your personal data.
- Portability: Request transfer of your personal data to another party.
- Objection: Object to the processing of your personal data.
To exercise any of these rights, please contact us at sales@ukbestbuys.co.uk .
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you by email.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at sales@ukbestbuys.co.uk .